5 Best AI Logo Generators in 2024 (Free & Paid)

Hero image of the best AI logo generators

Logo design is an inseparable part of a successful branding strategy that makes a business recognizable. However, designing a great logo is a complex process.

The good news? You don’t have to hire a professional designer to create a logo for your business. You just need to pick one of the best AI logo generators to help you create a stunning logo for your business in a few simple steps.

Most of these tools ask you a few quick questions. Based on your answers, they develop different versions of your logo. You pick the one that best reflects your business and makes minor tweaks to make it look on-brand.

A good AI logo generator must be super easy to use and have all the options and editing tools needed to create amazing-looking logos easily and quickly. These are the best ones I found and tested for you. 

What are the Best AI Logo Generators in 2024? 

The main task of an AI tool is to make your work faster, and AI logo makers are no different. They deploy modern AI technology to generate various styles and formats based on your input.

Almost every AI logo generator out there is capable of generating good logos. But the question is, what AI logo maker you should pick? I have tried almost every AI logo generator, both free and paid. All of them work differently. To make your search easier, I will discuss the top 5 that work for most use cases.

1. Looka – Best For Creating Entire Brand Identity 

Looka AI Logo Generator website homepage

Looka is an AI tool that generates professional-looking, sharp logos for almost every industry. If you’re looking for the best AI logo generator that offers flexibility and creativity, Looka could be the right choice. 

The tool asks you a few questions and then generates several logo options. You can also add your slogan to strengthen your branding messaging. Besides, Looka allows businesses to work with their branding kit, social media templates, and other valuable resources.

What to Expect from Looka

Here is my experience with Looka. When you start the onboarding process, the first thing you have to do is to pick your industry:

Looka onboarding process picking an industry

Then, Looka gives you some styles, asking you to pick the one you liked the most.

Choosing a logo style on looka

The next step is to pick the color you like.

choosing a color on Looka

Then, you’ll be asked to enter your company name and the slogan. I entered mine – Digital Sculler. 

Typing in a name and slogan on Looka

The next step involves picking up some symbol types. I picked two that are relevant to my business. 

choosing a symbol for logo on Looka

In seconds, Looka will generate fantastic, customizable logo ideas for your brand. 

Looka logo generated results

The story doesn’t end here. You can pick a logo and edit it to further refine it. I chose the one with a gold color to represent luxury, and it looks amazing on the mockups.

Editing logo on Looka with mockups

Also, it’s not all about the logo. Looka gives you a complete branding package that includes your marketing collaterals, social covers, and other brand essentials.

I love how this AI logo generator gets input from the users using 4 to 5 easy steps and then generates a bunch of editable logos.

Key Features of Looka

  • Ease of use: Looka offers a hassle-free and intuitive process of generating a series of logo ideas. 
  • Flexible design toolkit: User-friendly editor allows users to customize logos using different colors, fonts, layouts, etc. 
  • High-quality resolution: You can use High-resolution logo files online and offline on any screen size. 
  • Branding freedom: Ease of creating hundreds of branded marketing assets with incredible consistency using your logo and colors.

Looka Pros

  • Fast logo generation process
  • Unlimited customization options 
  • Ease of creating your branding kit – 300+ premade designs 
  • Multiple file formats 

Looka Cons

  • The basic plan does not include transparent file download
  • It can be expensive for small brands.

Looka Pricing

Looka pricing plans
  • Basic Logo Package: $20 one-time purchase, with one low-res logo. 
  • Premium Logo Package: $65 with unlimited revisions and high-res files.
  • Brand Kit Subscription: $96 per year, with a complete branding kit.
  • Brand Kit Web Subscription: $129 per year, with an AI-generated website.

2. LogoAI – Best For Small Businesses 

LogoAI AI logo generator homepage

LogoAI is a brand-building platform that enables you to design your logo using various tools. From on-brand social media content to brand identities, you can create many designs for your business, all within your branding guidelines. It comes with a simple interface and a click-and-drop design process.

LogoAI outshines others when creating an animated version of your logo or a diversity of editing options. For example, it allows you to customize icon colors, rotate, and skew your design.

What to Expect from LogoAI

When you go to Logo AI, the interface and process seem pretty much like Looka:

LogoAI onboarding process entering a business name

You enter your logo name and an optional slogan, which leads you to the next page, where you can select your industry.

Selecting an industry type on LogoAI

Once you’ve done that, the next step is to choose a color scheme that best matches your brand. 

choosing a color scheme on LogoAI

Then, you have to select the font styles that you like the most:

picking a font on LogoAI

That’s all LogoAI needs from you, and multiple variations of your logo will be ready like this:

LogoAI generated logo results

You simply have to select the logo closest to what you are looking for. This will open up an editor where you can fine-tune your logo.

Editing the logo on LogoAI with options

Key Features of LogoAI

  • Effortless logo creation: Creating and editing your logo with Logo AI took only a few minutes. 
  • Freedom to customize: You can edit your logo with a simple editor, with 4 customization options: symbols, layouts, fonts, and colors.
  • Brand Center: With Logo AI, you’re just one click away from creating your brand with amazingly consistent visuals.

LogoAI Pros 

  • Super-fast, seamless logo creation process
  • Variety of design sizes and formats 
  • Trusted by over 250,000 businesses 
  • 50+ fonts 

LogoAI Cons 

  • There is no way to enter your prompt to generate a logo. 

LogoAI Pricing 

LogoAI pricing plans

Logo AI comes with 3 premium one-time payment plans:

  • Basic: $29 with transparent logo and low-res download.
  • Pro: $59 with high-res file download.
  • Brand: $99 with logo animation and brand kit.

3. Tailor Brands – Best for Creating Professional Logos

Tailor Brands AI Logo Maker homepage

Tailor Brands simplifies the process of creating a logo and brand identity for businesses and marketers. It offers an intuitive interface that makes it fun to create a perfect brand logo effortlessly. Beyond logo creation, the platform lets you incorporate the newly designed logo into various business essentials. 

Tailor Brands is a holistic branding solution that begins with logo design and extends to the full spectrum of brand development.

What to Expect from Tailor Brands

The logo creation process starts right from their homepage. Enter your brand name and tagline if you want to. 

Tailor Brands onboarding process enter brand name

Next, you need to pick the category of goods or services you offer as a business. 

picking a logo category on Tailor Brands

Now you have to pick your industry to help this AI logo maker come up with suitable design recommendations:

choosing an industry on Tailor Brands

Once you select the industry, Tailor Brands asks a few questions:

What was your biggest motivation for starting your business? 

Tailor Brands asks motivation for your business

What stage is your business at? 

Tailor Brands asks what stage your business is

What would you like to focus on today?

Tailor Brands asks about your focus

Does your business have any of the following?

Tailor Brands asks what your business currently has

The process is slightly longer than the other two AI tools I reviewed above. But these extra questions and steps help Tailor Brands generate more accurate results.

You must sign up with your Google or Facebook account to see the results and edit the logos.

Tailor Brands will then ask you to select the type of logo you want.

choosing a logo type on Tailor Brands

I preferred an icon-based logo. And the next thing is to pick 3 of your favorite font styles. 

picking a font on Tailor Brands

Ready to see the results? Here is what Tailor Brands came up with:

Tailor Brands generated logo results

Tailor Brands prepared more than just a logo. It generated a complete branding kit. You can then pick the design you like and customize it further. 

customizing logo on Tailor Brands

Key Features of Tailor Brands 

  • Intuitive logo creation workflow: While the logo-making process is enjoyable, the tool also offers a variety of icons, colors, and layout choices. 
  • Multiple logo variations: You get numerous logo variations tailored to your hues, typography, and design preferences.
  • All formats and sizes: It provides options to acquire your logo in high-definition PNG and JPG formats against white and transparent backgrounds.
  • Website creation & brand kit: You get a custom website design and other branding identities with your chosen logo and brand elements.

Tailor Brands Pros 

  • Super easy to create a business website 
  • A complete branding solution 
  • Easy-to-use editor
  • Vector EPS files 
  • Cost-efficient 

Tailor Brands Cons 

  • Hidden pricing structure 

Tailor Brands Pricing 

Tailor Brands pricing plans

Brand Tailors offers 3 plans:

  • Basic: $9.99 with high-quality logo files and mini website builder
  • Standard: $19.99 with vector EPS logo files and full website builder
  • Premium: $49.99 similar to the standard plan with an online store option

4. Wix Logo Maker – Best For Building Cohesive Online Presence

Wix AI Logo maker homepage

Wix logo maker helps you create professional logos for your brand in seconds. You may have heard about Wix as one of the best AI website generators. However, Wix has various other tools, including a pretty efficient AI logo maker. It’s probably the most flexible AI logo generator, enabling you to edit deeply. 

Once you create a logo with Wix, you can integrate it into Wix Brand Studio. This makes it super easy to implement your logo across your digital presence. 

What to Expect from Wix Logo Maker

To start creating logos with Wix logo maker, you would first mention your business type. 

adding a business type on wix logo maker

Then, help Wix understand what kind of logo style you want to create. I would like to have a modern and timeless logo for my business. 

choosing a logo style on wix logo maker

The next step is to enter your business name or text you want in your logo. I would skip the slogan part this time. 

entering a business name on wix logo maker

Here we go! Our logo is ready. 

wix logo maker generated logo results

Wix also enables you to customize your logo using different styles, shapes, symbols, images, and palettes. 

customizing-logo-on-wix-logo-maker

Key Features of Wix Logo Maker 

  • A variety of customization options: fonts, color combinations, etc. I think Wix is the best AI logo generator for customizations. 
  • You can customize geometrical shapes within your design. 
  • Option to upload your own design to the generator. 
  • Simple, quick logo creation process. 
  • Ease of creating a matching website.

Wix Logo Maker Pros 

  • Plenty of editing options 
  • Hundreds of fonts to choose from 
  • A variety of logo sizes 

Wix Logo Maker Cons

  • Wix is also a premium logo maker with no free downloads.

Wix Logo Maker Pricing

wix logo maker pricing plans

Wix gives you 2 plans:

  • Basic: $20 with standard logo files
  • Advanced: $50 with standard and social media logo files

5. Bing Image Creator Best for Unique & Creative Logo Design

Bing Image Creator from Microsoft homepage

Microsoft Bing Image Creator allows you to quickly create logos for your business using simple prompts. It is powered by Dall-E 3, a generative AI image designer that enables users to describe what images they need to create.

Unlike a traditional AI logo maker, which asks you a few questions before generating some logos, Bing Image Creator uses your prompt description to create logos from scratch. So, to create a better logo, you need to input a good prompt that best describes your logo and business. 

What to Expect from Bing Image Creator

First, you must give it a descriptive logo prompt for perfect results. Here is how I described my logo preferences to help Bing come up with the right suggestions. 

Writing a prompt on bing image creator for a logo

Once you describe your logo, Bing will ask you to sign in with your Microsoft account. Then, it will create an AI logo as per your description. Here is what I’ve got:

Bing image creator generated AI logo results

Not bad, but I can improve it or try again with a different prompt to get more variations. Let’s say you like the 3rd version; you can click on it to see a larger view and options to download, share, or customize. 

customizing logo on Bing image creator


If you want to customize any logo, select the customize option, which will land you in Microsoft Designer. 

customizing logo on Microsoft designer

Here, you have many design tools to customize your logo and design other branding elements. You have the option to replace the background and adjust the colors.

This is where I find other AI logo makers more valuable, as they make it easier to change text and fonts. However, the design Bing Image Creator creates is unique.

Key Features of Bing Image Creator

  • Uniqueness: Bing Image Creator creates logos from scratch that are different from the designs other specialized AI logo makers create. 
  • Freedom to describe your design: You can input your prompt to describe your requirement

Bing Image Creator Pros

  • Free to use 
  • Turn your imagination into reality 
  • Versatile and unique designs 
  • Creative logo creation process

Bing Image Creator Cons

  • Hard to customize your logo. You don’t get a strong customization kit as Looka and other tools offer. 

Bing Image Pricing

  • Bing is free to use.

Final Thoughts 

AI logo makers have changed the way we create brand identities. As an entrepreneur, marketing team, or individual designer, you can quickly use these tools to create logos. Make sure to use the one that fits your budget and needs.

I’ve made things easier for you by highlighting the top ones and showing how these tools work. So, what are you waiting for? Pick a tool and give your branding ideas a new life. Let your logo inspire the business world!

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